Recorded music always had the massive problem of lacking uniqueness. That problem became immanent when recorded music became available digitally. When something that is not unique becomes available for millions of people on the click of a button, the emotional value of this item becomes very, very low.RjDj is addressing exactly this problem. RjDj scenes are “scalable uniqueness” for music…. why? Because an RjDj scene is software that can be copied and shared as much as you want but as soon as you press the play button it generates a unique experience for you and only you. Great to see Kevin Kelly talking about exactly that and i hope that we will see more and more musicians and producers embracing this trend soon:
6. Generating. These days, anything digital that can be copied will be copied. So the goal is to make something that can’t be copied. If users generate their own content, personalize it, or customize it, then they’re creating something of value. Focusing on that is where you can be successful. Musicians have had the problem of digital piracy for years and it has wiped out the old music industry. But musicians are making more money than they ever had by charging for live concerts, an experience that can’t be duplicated so easy.